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In 1980s Nokia started growing too fast and stretched-out into new lines of technologies due to the increasing demand of Nokia phones. It was happened when Kari Kairamo was the Chief Executive. They also encountered financial difficulties when its other Television Division was not doing well at all and due to some other business ventures which were too different than this field. It also leads to the death of Kari Kairamo, and Simo Vuorilehto became the next CEO in 1988.

From 1990-93 Finland became under stressed of major economical crises, which also effected Nokia phones to stuck but the new CEO has eventually streamlined the various operations of the Nokia phones division and laid-off all other diverse ventures.

Later on the company handover to another new CEO Jorma Ollila, who became the real hero, to give boom to the company of Nokia phones, by taking solid and bold decisions. He discontinued its other divisions and focused only on the telecommunication division. And eventually he only kept Nokia phones company and closed down the entire other business like rubber, cables and of consumer electronics.

Till late 1992, the major sales were still coming from the homeland of Finland, whereas, the strategies changed further in 1992 to move to even more bigger markets like North America, South America and also Asia. By this time Nokia phones were exploding in the World like anything. He focused and invested largely in the GSM technology to become the World’s leading manufacturer of mobile phones. From 1996-2001, the total sales of Nokia phones were increased to 5 times at least and jumped from 6.5 billion Euros to 31 billion Euros.